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Gwyneth Paltrow’s NYC Office Is a Crash Course in Organization

Gwyneth Paltrow’s cult lifestyle brand, Goop, is known for its highly curated pop-ups and intentional approach to all things wellness and home, so it’s only natural that her headquarters would be a reflection of that. The company’s recently renovated NYC office, nestled in a classic Beaux Arts building in the heart of the Flatiron District, is just as Instagram-worthy as you’d expect, but that wasn’t always the case.

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